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E-Commerce

Amazon

Brand orange · #FF9900

Brand orange
#FF9900
RGB
rgb(255, 153, 0)
HSL
hsl(36, 100%, 50%)

Closest colors to Amazon

OrangePeel
#FF9F00
Orange
#FFA500
DarkOrange
#FF8C00
ChromeYellow
#FFA700
Tangerine
#F28500
Gamboge
#E49B0F
See matching shades Browse all brands

Amazon is one of the 217 brands in the reference database. Designers reach for its brand orange (#FF9900) for mockups, marketing assets and developer tools — but always verify against Amazon's official brand guidelines before shipping.

Frequently asked questions

Amazon's primary color is #FF9900, shown above with its RGB and HSL values.

Good to know

  • The brand orange above is a community reference for Amazon — check the official brand guidelines before shipping anything public.
  • Close matches for Amazon open the full color page for each one, with tints, shades and harmonies.

Tools that pair with Color Name Finder

Next steps for Amazon: each of these picks the value up where this page leaves off, so nothing gets retyped or re-uploaded.

Color LibraryBrowse hundreds of named colors with harmonies and palettes.Hex to RGBBreak any hex code into its RGB and HSL values.Color PickerPick, fine-tune and copy any color in HEX, RGB or HSL.

Guides for Amazon

Longer reads for the questions that come up around amazon.

CSS named color keywords and the hex values they resolve to

CSS Named Colors: The Complete Guide to Color Keywords