Finance
American Express
Amex blue · #2E77BC
Amex blue
#2E77BC
RGB
rgb(46, 119, 188)
HSL
hsl(209, 61%, 46%)
Closest colors to American Express
TrueBlue
#2D68C4
SteelBlue
#4682B4
BrightNavyBlue
#1974D2
Denim
#1560BD
CeruleanBlue
#2A52BE
LapisLazuli
#26619C
American Express is one of the 217 brands in the reference database. Designers reach for its amex blue (#2E77BC) for mockups, marketing assets and developer tools — but always verify against American Express's official brand guidelines before shipping.
Frequently asked questions
American Express's primary color is #2E77BC, shown above with its RGB and HSL values.
Good to know
- The amex blue above is a community reference for American Express — check the official brand guidelines before shipping anything public.
- Close matches for American Express open the full color page for each one, with tints, shades and harmonies.
Tools that pair with Color Name Finder
Next steps for American Express: each of these picks the value up where this page leaves off, so nothing gets retyped or re-uploaded.
Guides for American Express
Longer reads for the questions that come up around american express.
