Fashion & Retail

H&M

Brand red · #E50010

Brand red
#E50010
RGB
rgb(229, 0, 16)
HSL
hsl(356, 100%, 45%)

Closest colors to H&M

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See matching shades Browse all brands

H&M is one of the 217 brands in the reference database. Designers reach for its brand red (#E50010) for mockups, marketing assets and developer tools — but always verify against H&M's official brand guidelines before shipping.

Frequently asked questions

H&M's primary color is #E50010, shown above with its RGB and HSL values.

Good to know facts

  • Colors in this database are community references and may change with brand redesigns.
  • Each close match links to a full color page with tints, shades and harmonies.

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