Technology

IBM

Brand blue · #054ADA

Brand blue
#054ADA
RGB
rgb(5, 74, 218)
HSL
hsl(221, 96%, 44%)

Closest colors to IBM

Sapphire
#0F52BA
Denim
#1560BD
PersianBlue
#1C39BB
Cobalt
#0047AB
EgyptianBlue
#1034A6
Bluetiful
#3C69E7
See matching shades Find any color nameBrowse all brands

IBM is one of the 107 brands in the reference database. Designers reach for its brand blue (#054ADA) for mockups, marketing assets and developer tools — but always verify against IBM's official brand guidelines before shipping.

Frequently asked questions

IBM's primary color is #054ADA, shown above with its RGB and HSL values.

Must-know facts

  • Colors in this database are community references and may change with brand redesigns.
  • Each close match links to a full color page with tints, shades and harmonies.

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