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IBM

Brand blue · #054ADA

Brand blue
#054ADA
RGB
rgb(5, 74, 218)
HSL
hsl(221, 96%, 44%)

Closest colors to IBM

AbsoluteZero
#0048BA
Sapphire
#0F52BA
PalatinateBlue
#273BE2
Denim
#1560BD
PersianBlue
#1C39BB
DenimBlue
#2243B6
See matching shades Browse all brands

IBM is one of the 217 brands in the reference database. Designers reach for its brand blue (#054ADA) for mockups, marketing assets and developer tools — but always verify against IBM's official brand guidelines before shipping.

Frequently asked questions

IBM's primary color is #054ADA, shown above with its RGB and HSL values.

Good to know

  • The brand blue above is a community reference for IBM — check the official brand guidelines before shipping anything public.
  • Close matches for IBM open the full color page for each one, with tints, shades and harmonies.

Tools that pair with Color Name Finder

Next steps for IBM: each of these picks the value up where this page leaves off, so nothing gets retyped or re-uploaded.

Color LibraryBrowse hundreds of named colors with harmonies and palettes.Hex to RGBBreak any hex code into its RGB and HSL values.Color PickerPick, fine-tune and copy any color in HEX, RGB or HSL.

Guides for IBM

Longer reads for the questions that come up around ibm.

CSS named color keywords and the hex values they resolve to

CSS Named Colors: The Complete Guide to Color Keywords