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Brand blue · #001935

Brand blue
#001935
RGB
rgb(0, 25, 53)
HSL
hsl(212, 100%, 10%)

Closest colors to Tumblr

OxfordBlue
#002147
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#1A2421
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#1B1B1B
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#004040
See matching shades Browse all brands

Tumblr is one of the 217 brands in the reference database. Designers reach for its brand blue (#001935) for mockups, marketing assets and developer tools — but always verify against Tumblr's official brand guidelines before shipping.

Frequently asked questions

Tumblr's primary color is #001935, shown above with its RGB and HSL values.

Good to know

  • The brand blue above is a community reference for Tumblr — check the official brand guidelines before shipping anything public.
  • Close matches for Tumblr open the full color page for each one, with tints, shades and harmonies.

Tools that pair with Color Name Finder

Next steps for Tumblr: each of these picks the value up where this page leaves off, so nothing gets retyped or re-uploaded.

Color LibraryBrowse hundreds of named colors with harmonies and palettes.Hex to RGBBreak any hex code into its RGB and HSL values.Color PickerPick, fine-tune and copy any color in HEX, RGB or HSL.

Guides for Tumblr

Longer reads for the questions that come up around tumblr.

CSS named color keywords and the hex values they resolve to

CSS Named Colors: The Complete Guide to Color Keywords