Pink

BarbiePink

#E0218A
HEX
#E0218A
RGB
rgb(224, 33, 138)
HSL
hsl(327, 75%, 50%)

Pink family

About BarbiePink

BarbiePink (#E0218A) is a medium, vivid pink. Pink blends red's warmth with white's softness, giving it a gentle, approachable energy that can range from pale and delicate to bold and electric.

Psychology

Pink is associated with compassion, warmth, playfulness and romance. Soft pinks are calming and nurturing, while vivid pinks feel energetic, youthful and even rebellious.

Applications

Pink shines in beauty, fashion, confectionery and lifestyle brands, as well as feminine or playful UI accents. Hotter pinks add punch to youth-oriented and music-industry designs, while pastel pinks suit baby, spa and wellness palettes.

History

Pink has not always been gender-coded; in the 18th century both men and women wore it. Modern synthetic pink dyes of the 19th century made the shade cheap and fashionable, and its cultural meanings have kept shifting ever since.

Meaning

Pink generally signals affection, tenderness and optimism, though bright pinks also carry confidence and non-conformity. It is widely used to soften a message or add a friendly, human touch.

Why use this color

Use pink to add warmth, approachability or a touch of romance to a design. It is perfect for brands that want to feel friendly and human without the intensity of full red.

Accessibility

Against white, #E0218A has a 4.4:1 contrast ratio; against black it is 4.8:1. Black text on #E0218A meets WCAG AA for normal text.

Fun facts

  • Baker-Miller Pink was famously tested as a color that could calm aggressive behavior in holding cells.
  • Until the mid-20th century, pink was often marketed to boys as a light shade of strong red.
  • Hot pink became a signature of punk and pop fashion in the late 20th century.

Shades, tints & tones

Variations

Ten lightness steps plus BarbiePink's tints, shades and tones — every swatch copies its hex on click.

Lightness scale

Tints (toward white)

Shades (toward black)

Tones (toward gray)

Color theory

Color harmonies

Proven schemes built around BarbiePink. Each swatch is one click from your clipboard.

Complementary

#df2089#20df76

Analogous

#d620df#df2089#df2029

Triadic

#df2089#89df20#2089df

Split-complementary

#df2089#29df20#20dfd6

Tetradic

#df2089#dfd620#20df76#2029df

Monochromatic

#430a29#8f1458#df2089#eb70b4#f5bcdc

Accessibility

Blindness simulator

See how BarbiePink is perceived with common types of color vision deficiency.

#E0218A

Normal vision

Standard trichromatic vision, shown for reference.

#4f628c

Protanopia

Red-blind. Reds look darker and can be confused with greens and browns.

#848486

Deuteranopia

Green-blind. Greens look muted and can be confused with reds and browns.

#f20055

Tritanopia

Blue-blind. Blues look greenish and yellows fade toward pink.

#787878

Achromatopsia

Complete color blindness. Everything is seen in shades of gray.

WCAG

Contrast checker

How BarbiePink performs against black and white text, with WCAG AA and AAA ratings.

AaWhite on BarbiePink
4.42:1
AAAAAAA LargeAAA Large
AaBlack on BarbiePink
4.75:1
AAAAAAA LargeAAA Large

The ratio is identical whether BarbiePink is used as the text or the background.

Open the full checker

Ready to use

Color palettes

Curated palettes that put BarbiePink to work, with copy-all support for each.

Complementary

The base color paired with its opposite on the wheel for maximum contrast, plus two neutrals and a soft tint.

Analogous

Neighboring hues on the color wheel create a calm, cohesive scheme with a light tint and a deep shade.

Triadic

Three hues spaced evenly around the wheel for a bold, balanced palette anchored by two neutrals.

Monochromatic

A single hue stepped from light to dark for a clean, elegant and foolproof palette.

BarbiePink (#E0218A) is a pink-family color. Use its values, variations, harmonies and palettes above to put it to work in your next design.

Frequently asked questions

BarbiePink is #E0218A — rgb(224, 33, 138) / hsl(327, 75%, 50%). BarbiePink (#E0218A) is a medium, vivid pink. Pink blends red's warmth with white's softness, giving it a gentle, approachable energy that can range from pale and delicate to bold and electric.

Good to know facts

  • BarbiePink is one of 609 named colors in the library.
  • Its complementary hue sits 180° away on the color wheel: #20df76.

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