Blue

ColumbiaBlue

#9BDDFF
HEX
#9BDDFF
RGB
rgb(155, 221, 255)
HSL
hsl(200, 100%, 80%)

Blue family

About ColumbiaBlue

ColumbiaBlue (#9BDDFF) is a light, vivid blue. Blue is the world's most popular favorite color, associated with trust, calm and depth, and this shade carries that steady, dependable character.

Psychology

Blue lowers stress and is associated with trust, intelligence and reliability. It is the color of stability and competence, which is why so many banks, insurers and technology companies build their brands around it.

Applications

Blue dominates corporate, financial, healthcare and technology design. Light blues feel airy and clean, while deep blues convey authority and luxury. It is also the default for links and primary buttons in countless interfaces.

History

Ultramarine was once made from ground lapis lazuli and was more expensive than gold, reserved for the robes of the Virgin Mary in Renaissance art. Prussian blue and synthetic ultramarine later made blue affordable and ubiquitous.

Meaning

Blue commonly means trust, peace, loyalty and wisdom. In some cultures it is protective, in others it signifies sadness, and it is widely used in flags and institutions to project stability.

Why use this color

Choose blue when you want to build trust, calm and professionalism. It is the safest choice for corporate and financial brands and for interfaces where clarity and reliability matter most.

Accessibility

Against white, #9BDDFF has a 1.5:1 contrast ratio; against black it is 14.2:1. Black text on #9BDDFF meets WCAG AA for normal text.

Fun facts

  • Blue is the most commonly cited favorite color worldwide.
  • Ultramarine was once more expensive than gold because it came from lapis lazuli.
  • Blue light has a short wavelength, which is why the sky and distant mountains look blue.

Shades, tints & tones

Variations

Ten lightness steps plus ColumbiaBlue's tints, shades and tones — every swatch copies its hex on click.

Lightness scale

Tints (toward white)

Shades (toward black)

Tones (toward gray)

Color theory

Color harmonies

Proven schemes built around ColumbiaBlue. Each swatch is one click from your clipboard.

Complementary

#99ddff#ffbb99

Analogous

#99ffee#99ddff#99aaff

Triadic

#99ddff#ff99dd#ddff99

Split-complementary

#99ddff#ff99aa#ffee99

Tetradic

#99ddff#ee99ff#ffbb99#aaff99

Monochromatic

#00334d#006da3#00aaff#5cc9ff#b3e5ff

Accessibility

Blindness simulator

See how ColumbiaBlue is perceived with common types of color vision deficiency.

#9BDDFF

Normal vision

Standard trichromatic vision, shown for reference.

#ccdbff

Protanopia

Red-blind. Reds look darker and can be confused with greens and browns.

#becfff

Deuteranopia

Green-blind. Greens look muted and can be confused with reds and browns.

#75e6e8

Tritanopia

Blue-blind. Blues look greenish and yellows fade toward pink.

#d4d4d4

Achromatopsia

Complete color blindness. Everything is seen in shades of gray.

WCAG

Contrast checker

How ColumbiaBlue performs against black and white text, with WCAG AA and AAA ratings.

AaWhite on ColumbiaBlue
1.48:1
AAAAAAA LargeAAA Large
AaBlack on ColumbiaBlue
14.18:1
AAAAAAA LargeAAA Large

The ratio is identical whether ColumbiaBlue is used as the text or the background.

Open the full checker

Ready to use

Color palettes

Curated palettes that put ColumbiaBlue to work, with copy-all support for each.

Complementary

The base color paired with its opposite on the wheel for maximum contrast, plus two neutrals and a soft tint.

Analogous

Neighboring hues on the color wheel create a calm, cohesive scheme with a light tint and a deep shade.

Triadic

Three hues spaced evenly around the wheel for a bold, balanced palette anchored by two neutrals.

Monochromatic

A single hue stepped from light to dark for a clean, elegant and foolproof palette.

ColumbiaBlue (#9BDDFF) is a blue-family color. Use its values, variations, harmonies and palettes above to put it to work in your next design.

Frequently asked questions

ColumbiaBlue is #9BDDFF — rgb(155, 221, 255) / hsl(200, 100%, 80%). ColumbiaBlue (#9BDDFF) is a light, vivid blue. Blue is the world's most popular favorite color, associated with trust, calm and depth, and this shade carries that steady, dependable character.

Must-know facts

  • ColumbiaBlue is one of 355 named colors in the library.
  • Its complementary hue sits 180° away on the color wheel: #ffbb99.

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