FaluRed
#801818Brown family
About FaluRed
FaluRed (#801818) is a dark, moderately saturated brown. Brown is a warm, earthy neutral created by darkening orange or red, so this shade feels grounded, natural and enduring rather than flashy.
Psychology
Brown evokes stability, reliability and comfort. It is the color of wood, earth and leather, so it reads as honest, rustic and warm, though in some contexts it can feel conservative or plain.
Applications
Brown is a staple of organic, coffee, chocolate, outdoor and craft brands. It works as a grounding neutral in palettes, for premium packaging, and in interior or furniture design where warmth and durability matter.
History
Browns have been made from earth pigments like umber, sienna and ochre since prehistoric times, and those same pigments still appear in artists’ palettes today under their traditional names.
Meaning
Brown represents earth, home, simplicity and reliability. It can signal wholesomeness and craftsmanship, and it often appears in brands that want to feel authentic, natural and down-to-earth.
Why use this color
Choose brown for brands and designs that need warmth, authenticity and a natural, grounded feel. It is perfect for coffee, food, outdoor and handmade products and for grounding brighter palettes.
Accessibility
Against white, #801818 has a 10.2:1 contrast ratio; against black it is 2.1:1. White text on #801818 meets WCAG AA for normal text.
Fun facts
- Artists' browns like umber and sienna are named after the regions in Italy where the earth pigments were mined.
- Brown is essentially a dark, desaturated orange or red.
- Coffee, chocolate and wood all owe their rich, familiar tones to brown compounds.
Shades, tints & tones
Variations
Ten lightness steps plus FaluRed's tints, shades and tones — every swatch copies its hex on click.
Lightness scale
Tints (toward white)
Shades (toward black)
Tones (toward gray)
Color theory
Color harmonies
Proven schemes built around FaluRed. Each swatch is one click from your clipboard.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Blindness simulator
See how FaluRed is perceived with common types of color vision deficiency.
Normal vision
Standard trichromatic vision, shown for reference.
Protanopia
Red-blind. Reds look darker and can be confused with greens and browns.
Deuteranopia
Green-blind. Greens look muted and can be confused with reds and browns.
Tritanopia
Blue-blind. Blues look greenish and yellows fade toward pink.
Achromatopsia
Complete color blindness. Everything is seen in shades of gray.
WCAG
Contrast checker
How FaluRed performs against black and white text, with WCAG AA and AAA ratings.
The ratio is identical whether FaluRed is used as the text or the background.
Open the full checkerReady to use
Color palettes
Curated palettes that put FaluRed to work, with copy-all support for each.
Complementary
Roughly 180° across the wheel from #801818 (hue 0°) sits #188181, held together by the #cf4a4a tint and the neutrals #f4f4f5 and #18181b.
Analogous
#801818 with its two closest neighbours, #81184d and #814d18, for a 68%-saturation run that stays inside one family; #cf4a4a and #150404 add depth without breaking it.
Triadic
#801818 plus #188118 and #181881, a triangle that sits 120° apart at every corner, with #f4f4f5 and #18181b doing the quiet work underneath.
Monochromatic
One hue at 5 lightness steps: #fceeee through #1a0505, starting from #801818 at 30% lightness.
FaluRed (#801818) is a brown-family color. Use its values, variations, harmonies and palettes above to put it to work in your next design.
Frequently asked questions
FaluRed is #801818 — rgb(128, 24, 24) / hsl(0, 68%, 30%). FaluRed (#801818) is a dark, moderately saturated brown. Brown is a warm, earthy neutral created by darkening orange or red, so this shade feels grounded, natural and enduring rather than flashy.
Good to know
- FaluRed is one of 609 named colors in the library.
- Its complementary hue sits 180° away on the color wheel: #188181.
More color tools
Next steps for FaluRed: each of these picks the value up where this page leaves off, so nothing gets retyped or re-uploaded.