Tawny

Orange radiates enthusiasm, creativity and warmth. It is an optimistic, sociable color that stimulates activity and appetite, yet reads as more approachable and playful than red.

Orange is a favorite for food and beverage brands, sports, adventure and creative industries. It also makes an excellent accent for CTAs, highlights and anything that should feel energetic but friendly.

The color takes its name from the fruit, which arrived in Europe via trade routes in the Middle Ages; before that, the hue was simply described as a yellow-red. Synthetic chrome orange in the 19th century made vivid oranges widely available.

Orange is linked to warmth, harvest, vitality and affordability. In Western cultures it signals energy and value, while in others it carries sacred or spiritual significance, such as saffron robes in South Asia.

Choose orange when you want a design to feel warm, optimistic and energetic but not aggressive. It works well for friendly CTAs, food brands and creative or outdoor products.

Against white, #CD5700 has a 4.2:1 contrast ratio; against black it is 5.0:1. Black text on #CD5700 meets WCAG AA for normal text.

Roughly 180° across the wheel from #CD5700 (hue 25°) sits #0077cc, held together by the #f69855 tint and the neutrals #f4f4f5 and #18181b.

#CD5700 with its two closest neighbours, #cc0011 and #ccbb00, for a 100%-saturation run that stays inside one family; #f69855 and #4d2000 add depth without breaking it.

#CD5700 plus #00cc55 and #5500cc, a triangle that sits 120° apart at every corner, with #f4f4f5 and #18181b doing the quiet work underneath.

One hue at 5 lightness steps: #fff3eb through #1f0d00, starting from #CD5700 at 40% lightness.