Social Media
TikTok
Brand black · #010101
Brand black
#010101
RGB
rgb(1, 1, 1)
HSL
hsl(0, 0%, 0%)
Closest colors to TikTok
Black
#000000
SmokyBlack
#100C08
EerieBlack
#1B1B1B
DarkJungleGreen
#1A2421
RaisinBlack
#242124
DarkSienna
#3C1414
TikTok is one of the 217 brands in the reference database. Designers reach for its brand black (#010101) for mockups, marketing assets and developer tools — but always verify against TikTok's official brand guidelines before shipping.
Frequently asked questions
TikTok's primary color is #010101, shown above with its RGB and HSL values.
Good to know
- The brand black above is a community reference for TikTok — check the official brand guidelines before shipping anything public.
- Close matches for TikTok open the full color page for each one, with tints, shades and harmonies.
Tools that pair with Color Name Finder
Next steps for TikTok: each of these picks the value up where this page leaves off, so nothing gets retyped or re-uploaded.
Guides for TikTok
Longer reads for the questions that come up around tiktok.