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Starbucks Brand Colors: Hex, RGB & Pantone Codes

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Starbucks Brand Colors: Hex, RGB & Pantone Codes

You could spot it from the far end of an airport terminal, half-hidden behind a pillar, reflected in a rain-streaked window. Before you've read a single letter, your brain has already registered: coffee. That's not an accident — it's decades of unwavering color consistency, held down to one exact hex value.

If you're a designer, a developer matching a brand palette, or just someone who wants to know precisely which green makes a coffee chain recognizable from across a parking lot, here are the real, verified Starbucks brand colors — hex, RGB, CMYK, and Pantone — along with how to actually put them to use.

The Official Starbucks Color Palette

Starbucks keeps its palette famously restrained: one green, one near-black, and white. That restraint is a big part of why the brand reads as clean and confident instead of busy.

  • Starbucks Green — #00704A · RGB (0, 112, 74) · CMYK (100, 0, 78, 42) · Pantone 3425 C
  • Starbucks Black — #27251F · RGB (39, 37, 31)
  • White — #FFFFFF · RGB (255, 255, 255)
Worth knowing: a few brand-reference sites list Starbucks Green as #006241 instead of #00704A. Both trace back to the same Pantone 3425 C — the small hex difference likely comes from different print-to-digital conversions rounding slightly differently over the years. If you're matching an existing Starbucks asset, #00704A is the value used most consistently across current digital touchpoints.

Want the codes without re-reading this whenever you need them? We keep a live, copy-ready version on our Starbucks brand colors page — one click and it's in your clipboard.

Starbucks Green, Properly Broken Down

#00704A isn't just "dark green" — it's a specific, slightly blue-leaning forest green, and that precision matters if you're trying to reproduce it accurately rather than eyeballing something close.

  • Hex: #00704A
  • RGB: rgb(0, 112, 74)
  • CMYK (print): 100, 0, 78, 42
  • Pantone: PMS 3425 C

If a project hands you one format and you need another — say, you've got the RGB values but your stylesheet needs hex — our RGB to Hex and Hex to RGB converters handle it instantly, with no manual rounding to worry about.

Why This Particular Shade of Green?

Color choices at this scale are never arbitrary. Starbucks' green sits deliberately close to the color of pine forests and coffee leaves — a quiet nod to the Pacific Northwest roots of the brand, and to coffee as an agricultural product rather than just a drink in a cup. It's dark enough to feel premium and grounded, but not so dark that it reads as corporate or cold.

(Fun fact for the color nerds: several major brands go further and legally trademark a specific shade — Tiffany & Co.'s robin's-egg blue and UPS's brown are two of the most well-known examples. Whether or not a color is formally trademarked, the underlying idea is the same: a single, unwavering shade becomes shorthand for the entire brand.)

That's the real lesson behind most strong brand colors — the reasoning behind the choice usually matters as much as the exact value. If you want to understand what different colors tend to signal and why, our color meanings guide is a good next stop.

How to Use These Codes in Your Own Work

If you're building something and want a similar palette, drop the hex straight into CSS as a variable so it stays consistent across your whole project instead of getting retyped (and slightly mistyped) in a dozen places:

:root {
  --starbucks-green: #00704A;
  --starbucks-black: #27251F;
}

.button-primary {
  background-color: var(--starbucks-green);
  color: #FFFFFF;
}

Before shipping a design that uses a dark green like this as a background, check that your text actually clears accessibility standards. Run the pairing through our contrast checker — white text on #00704A clears WCAG AA comfortably, but it's a habit worth building for every color pairing, not just this one.

Colors That Pair Well With Starbucks Green

Deep forest greens like this one tend to pair best with warm neutrals and creams rather than a second bold color — which is exactly why Starbucks leans on white and kraft-paper brown instead of adding more color into the mix.

If you want to build a fuller palette around this shade, start by exploring the forest green color family and its natural pairings on our colors that go with forest green page — or drop the hex straight into our color palette generator to see auto-generated combinations in seconds.

Quick Answers

What is the exact hex code for Starbucks green? #00704A is the most consistently cited value, corresponding to Pantone 3425 C.

Is Starbucks green the same as forest green? Close, but not identical — Starbucks green is a bit more saturated and slightly cooler than the standard web color "forest green" (#228B22).

What Pantone number is Starbucks green? PMS 3425 C.

More Brand Colors Worth Knowing

Starbucks is just one entry in a much bigger pattern — nearly every brand you'd recognize instantly is built around one or two extremely deliberate colors. We're building out a full library of them on our brand colors hub, including the exact codes behind Coca-Cola red, McDonald's yellow, and Nike's signature black.

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Next time you catch that sliver of green across a parking lot, you'll know exactly what's behind it: one hex code, one Pantone number, and a few decades of not messing with a good thing.

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